5 Cities Swim School Privacy Policy

Effective Date: October 2025

1. Overview

5 Cities Swim School (“we,” “our,” “us”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information—including information gathered when you visit our website, enroll in lessons, or communicate with us by phone, text message, or email.

By using our services or submitting your information, you consent to the practices described below.

2. Information We Collect

We may collect the following categories of personal information:

a. Contact Information

  • Name, phone number, email address, and mailing address.

b. Student & Family Information

  • Swimmer names, ages, and lesson preferences.

  • Emergency contacts and medical details voluntarily provided for safety purposes.

c. Payment Information

  • Billing address and limited payment details processed securely through third-party payment processors.

d. Digital Information

  • IP address, browser type, device identifiers, and interaction data collected via cookies or analytics tools.

e. Communications Information

  • Messages sent to or from our staff (email, text/SMS, chat, or form submissions).

3. How We Use Personal Information

We use your information to:

  • Deliver swim lessons and manage your account.

  • Communicate with you about class updates, scheduling, billing, or program changes.

  • Send promotional messages, if you’ve opted in.

  • Improve our services, safety, and customer experience.

  • Comply with legal and regulatory requirements.

SMS/Text Communications:

  • By providing your mobile number and consenting to receive texts, you agree that 5 Cities Swim School may send you transactional and occasional promotional messages.

  • SMS consent is not shared with third parties or affiliates.

  • Message and data rates may apply. You can reply STOP to unsubscribe or HELP for assistance.

  • SMS Terms of Service

    By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from 5 Cities Swim School. This includes SMS messages for conversations (external). Message frequency varies. Message and data rates may apply. See privacy policy at https://www.5citiesswimschool.com/privacy-policy-1. Message HELP for help. Reply STOP to any message to opt out.

4. Who We Share Information With

We do not sell your personal information.
We may share limited data only with:

  • Service Providers that support our operations (e.g., scheduling, billing, and communication platforms).

  • Legal or Regulatory Authorities if required by law or to protect rights, safety, or property.

These third parties are bound by confidentiality and data-protection obligations consistent with California law.

5. Your Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to:

  • Request access to the personal information we collect about you.

  • Request correction or deletion of your information (subject to certain legal exceptions).

  • Opt out of the sale or sharing of personal data (we do not sell data).

  • Limit the use of sensitive personal information.

To exercise your rights, email us at swim@5citiesswimschool.com or call (805) 481-6399. We will verify your request before taking action.

6. Data Retention and Security

We retain personal data only as long as necessary to provide services or comply with legal obligations.
We maintain administrative, technical, and physical safeguards to protect your information against unauthorized access or misuse.

7. Cookies and Analytics

Our website may use cookies and analytics to improve functionality and measure engagement.
You can adjust your browser settings to refuse cookies, but some site features may not function properly.

8. Children’s Privacy

We do not knowingly collect information directly from children under 13 without parental consent. All information regarding swimmers is provided by a parent or guardian.

9. Updates to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Effective Date.”

10. Contact Us

For questions or concerns about this policy or your privacy rights:

5 Cities Swim School
425 Traffic Way, Arroyo Grande, CA 93420

Email: swim@5citieswimschool.com
Phone: (805) 481-6399